Shopify CEO says no new hires without proof AI can’t do the job

Shopify CEO Tobi Lütke has implemented a policy requiring teams to justify new hires by demonstrating that artificial intelligence (AI) cannot fulfill the tasks at hand.

In a recent memo, Lütke emphasized that “reflexive AI usage” is now a baseline expectation at Shopify, highlighting AI’s transformative impact on workplace productivity. He encouraged employees to consider how their roles might evolve with autonomous AI agents and announced that AI competencies will be included in performance and peer reviews. Lütke concluded by stating that success at Shopify depends on the team’s collective skills and ambitious application of AI to serve the company’s merchants.

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